tradie marketing

Are You Playing The Right Role In Your Trade Business?

Technician, Manager, Entrepreneur : The eMyth applied to Tradies. This week we’re moving in the same vein as last week, and chatting about the role you play in your business. Last week we talked about having to change our business to be more focussed on our clients. To let go of what we’ve always though our business would look like, …

Be The Tradie Of Your Clients Dream

Welcome back to Marketing Monday! This week we’re talking about a touchy subject. We’re getting personal and it can be a bit tough to process that your business isn’t all about the people running it. We’re talking about being the business your clients want you to be.  Being the business your clients are SEARCHING FOR. Often we go into business …

3 Ways To Increase Your Revenue In Your Home Builder Or Trade Business

Welcome back to Marketing Monday! This week we’re talking about other ways to increase revenue in your business – without having to price yourself out of the market.  We’re going to dive into the three ways you can do this in your homebuilder or trade business – and exactly what this might look like for you. Ok, let’s get into …

Home Builder & Tradies Social Media Strategy – Part 3 of 3

Our new mini course “Tradies Get Social” that takes you through how to plan your social media, what platform to use, when to boost and what content to use/share. This week we wrap up you social media strategy and chat about how you can get your biggest bang for buck. As always, any questions, give us a buzz on 1300 …

Home Builder & Tradies Social Media Strategy Part 2 of 3

We speak to lots of tradies, and one thing we find is they know they should be using social media, but don’t really know how to use it, to its best ability. So, we have developed a new mini course “Tradies Get Social” that takes you through how to plan your social media, what platform to use, when to boost …

Home Builder & Tradies Social Media Strategy: Part 1 Of 3

Tradies need to get social. Social media is the cheapest, fastest and most effective way to advertise your business. We are showing our perspective clients how we are different from our competition. Social media is so powerful. For the first time ever, we have access to our perspective clients, without having met them. People who are already our existing clients …

The Tradie Marketing Method

In the last 2.5 years of Custom Build Marketing, we’ve seen that it’s a solid marketing strategy that really pushes a business forward. It doesn’t happen by accident.  We’ve formulated the Tradie Marketing Method. In a nutshell this includes 1 – An awesome website  2 – Listings on Google My Business and online directories 3 – A social media presence …

How To Decide On Your Promotional Offer

In order to compete as a service-based business, you need to be aware of the value you bring to your clients. We’ve spoken about it before, but it’s not a sustainable practise to compete based on price. It’s a race to the bottom. Avoid that as much as possible!! The first step is knowing the value you bring. What is …

How To Get More Engagement On Your Social Media Posts

Facebook and Instagram love engagement. If they can see that people are liking your posts and commenting on your posts and sharing and saving your posts, then they know that it is a great post and they want to show it to more people. Now, this is definitely what you want, as this helps to build your business and build …