WE ARE A FULL SERVICE DIGITAL MARKETING AGENCY...

BUT WE DO THINGS A LITTLE DIFFERENTLY. BECAUSE WE KNOW THAT NOT ALL BUILDERS & TRADIES WANT TO OURSOURCE THEIR MARKETING.

WHETHER YOU WANT TO KEEP YOUR MARKETING IN-HOUSE FOREVER, OR SIMPLY DON'T HAVE AN AGENCY BUDGET JUST YET. OUR COURSES AND THE MARKETING MENTOR PROGRAM WERE CREATED TO PROVIDE PROFESSIONAL MARKETING SERVICES TO THOSE LOOKING TO DIY THEIR MARKETING.

IF YOU DO WANT TO ENGAGE THE PROS TO HANDLE YOUR MARKETING, CHECK OUT OUR AGENCY SERVICES BY SCROLLING DOWN. WE'D BE CHUFFED TO HELP.

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AGENCY SERVICES

Our agency services are customised for each client - then applied with a solid strategy that's focused on results, ROI, and growth. Because we know all that really matters is the bottom line.
Discover how we can work with you to help you build your business by reading below.
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Digital Strategy

This is the basis for everything we do - our road map. You need a high impact, results based strategy to build your business to new heights. A strategy that helps you reach and capture the leads that matter.

  1. We start by asking the right questions to understand you, your business, your clients and your vision.
  2. We combine this with our knowledge about the unique challenges of the industry.
  3. A strategy is developed that creates a connection to your brand, and makes you stand out from your competitors.
  4. Implementation time. We help you leverage new opportunities to get and hold attention and gain commitment from quality leads.
Your strategy is tailored for your building company, and the results you want, in line with your situation and resources. This may be better awareness, quality leads, better conversion ratings, the ability to choose more desirable work - or all of the above. What ever it is - you'll set out with a detailed plan of attack, complete with the tactics and tools we'll use to help you build your business.
Profile thinking strategy

Website Design

Your future clients are searching for you - now. Can they find you? What do they find when they do?

Your customers want information, now. If your site is unattractive, slow to load, or doesn't have the information they're looking for - they'll leave.

Websites today need to provide valuable solutions, and facilitate an excellent user experience no matter what device they're using.

Need a new website, or just a refresh? No problem. Work with our website design team to create a site that is optimised for search, aesthetically designed and positively display's your brand to the world.
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SEO

Search Engine Optimisation (SEO) is the process of ensuring that your building company's website is found by people searching on Google (and other search engines)

Quality SEO will mean that your site is ranks higher on a search page. This is turn means more visitors to your site, and combined with a fantastic site, results in quality leads.

Your search ranking on Google is the result of a complex algorithm. But simply, it is a direct reflection of how well your website is set up, how valuable your content is, the links to your site, and the back end technical details that have been applied.

Custom Build Marketing can help you to put long term strategies in place, proven to improve and maintain your search position and ultimately, improve your bottom line.
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Pay Per Click (PPC)

Pay Per Click (PPC) advertising can get your building company instant visibility by paying to get your website at the top of a search page. This usually involves using Google Adwords and Bing Ads.


PPC campaigns target selected keywords and locations. As the name suggests, payment is only made when your ad is clicked on.


By focussing your campaign correctly, you ensure you're targeting the right people at the right time. Custom Build Marketing can help your building company get the most out of your PPC campaign by performing extensive keyword research, and analysing the current market conditions in your area. We'll also consider your competitors' advertising strategies to ensure you're maximising your results.

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Social Media

Social media is a powerful a tool that is far too valuable to be ignored.  But how do you make your business seen? With the right social strategy, you can be effective in reaching and engaging your target audience, building awareness and emotional connection to your brand.


You can use social media to build interest and connection. Custom Build Marketing will help you do this by creating engaging content that your audience wants to see, experience and share. The two way conversation starts there.

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Content Creation

Great content provides value to your audience, it provides a solution. Not only that, content should be engaging. Engaging content is focused on what your audience are interested join, it's also well crafted and beautifully designed. Knowing how your audience consumes this is also essential to ensuring that each piece of content matches this context.

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Analysis and Reporting

We love research. Research and analysis give us the insight we need to be efficient and minimise wasted marketing dollars.This process begins with an audit of your digital marketing footprint, and that of your direct competitors. Our tech experts scrutinise the data to provide you with an accurate view of your marketing performance against your target audience's behaviour. We can then focus our strategy to  maximise your strengths, build on your weaknesses, and optimise your return on investment.

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Automation

After capturing leads through focused SEO and engaging them with beautiful design and valuable content - automation is the last link in the chain to deliver your quality leads.


Automation allows you to target specific people, send them valuable content, and provide follow ups based on their viewing behaviour. It's the ultimate in customer experience and service. Your prospective client's get the information and support they need when they want it, increasing trust and emotional connection, easing their buying decision and increasing your conversion rates and revenue.

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